Andrew Amoils is Head of Research at wealth intelligence firm New World Wealth.
The UK, and London especially, has traditionally been seen as one of the world’s top destinations for migrating millionaires1 and for many years (from the 1950s to early 2000s) it consistently attracted large numbers of wealthy families from mainland Europe, Africa, Asia, and the Middle East.
However, this trend began to reverse around a decade ago as more millionaires began to leave the country and fewer came in. Notably, during the six-year period from 2017 to 2023 post Brexit the UK has lost 16,500 millionaires to migration. Provisional estimates for 2024 are even more concerning, with a massive net outflow of 9,500 millionaires projected for this year alone.
The top destination cities for millionaires leaving the UK in 2024/2025 are expected to include Paris, Dubai, Amsterdam, Monaco, Geneva, Sydney, and Singapore, as well as retirement hotspots such as Florida, the Algarve, Malta, and the Italian Riviera.
Thousands of wealthy Brits have also moved internally over the past decade, with many moving out of the big cities to affluent small towns such as Weybridge, Virginia Water, Marlow, Ascot, Taplow, Harrogate, and Bray. These towns are becoming increasingly popular among the super-wealthy centi-millionaire cohort — those with over USD 100 million in investable wealth.
The Cotswolds region is also gaining in popularity among this wealth grouping. While the area has been a popular second-home hotspot for wealthy Londoners for several decades, more recently many high-net-worth individuals have decided to live there permanently.
Going forward, new threats such as rising anti-Semitism could see outward wealth migration accelerate further. Also, the continued ascendance of nearby financial hubs such as Paris, Dubai, and Amsterdam could further erode London’s status as Europe’s top financial center.
At current growth rates, we expect Paris to overtake London to become the wealthiest city in Europe by 2030. See the World’s Wealthiest Cities Report for the current standings.
Despite its current challenges, there are a number of measures the UK could consider taking to enhance its appeal and draw back the world’s wealthy, namely:
Notes
1 The terms ‘millionaires’ or ‘high-net-worth individuals’ (HNWIs) refer to individuals with liquid investable wealth of USD 1 million or more.
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