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Burak Demirel is the Managing Director Private Clients of the Istanbul office at Henley & Partners.
Türkiye is one of the world's most appealing tourism and lifestyle destinations, thanks to its strategic geographical location, breathtaking natural beauty, and rich cultural and historical heritage. In addition to its tourism appeal, Türkiye offers world-class private healthcare and excellent education and investment opportunities, making it a magnet for high-net-worth individuals from across the globe. Today, more than 42,000 high-net-worth individuals with liquid investable assets of USD 1 million call Türkiye home, including 138 centi-millionaires or ‘centis’, with wealth exceeding USD 100 million, and 17 billionaires. Istanbul and Bodrum are two cities increasingly favored by these affluent individuals and their families. Istanbul, Türkiye’s economic powerhouse, is one of the Cities to Watch in 2024, with a current centi-millionaire population of 61 and projected wealth growth of 50% to 100% by 2040. As the country’s largest city, Istanbul serves as the heartbeat of Türkiye’s economy and a dynamic hub for investment and wealth. Meanwhile, Bodrum has emerged as a luxury hotspot, drawing the attention of centi-millionaires who are increasingly seeking its exclusivity and serene beauty.
When it comes to Holiday Hotspots favored by centi-millionaires, Bodrum has firmly established itself as a prime location. Around the world, a select few destinations stand out for their ability to attract this elite group. For example, on the French Riviera, the centi-millionaire population in the Nice to Èze region swells from 95 year-round residents to over 500 during the summer months. Similarly, Portugal’s Golden Triangle in the Algarve sees a surge from 48 resident centis to more than 250 in peak season. In Africa, Cape Town and Marrakech become seasonal magnets for centi-millionaires, with Cape Town's numbers rising from 28 to over 150 during high season, and Marrakech swelling from 12 to more than 100. In comparison, Bodrum, Türkiye, transforms into a luxurious summer retreat for more than 100 centi-millionaires, compared to its usual population of 10, cementing its reputation as a premier destination for the ultra-wealthy.
Türkiye has emerged as an attractive destination, beloved by all who visit, thanks to its blend of affordability, rich culture, and natural beauty. With a relatively low cost of living, many find that their standard of living increases significantly, making it easier to plan for retirement and gain access to quality healthcare services. Bodrum, in particular, offers not only a warm, temperate Mediterranean climate but also a rich tapestry of historical and cultural heritage, making it an ideal spot for retirees seeking a vibrant yet relaxed lifestyle.
Türkiye is increasingly capturing the attention of centi-millionaires and billionaires worldwide, drawn by its strategic location, lucrative investment opportunities, and exceptional lifestyle offerings. Ultra-wealthy individuals from countries such as China, Japan, Russia, and Vietnam and across the Middle East are increasingly choosing to invest in Türkiye and spend substantial amounts of time there.
In recent years, Bodrum has gained significant attention from some of the world’s most influential and affluent individuals, further establishing its status as a premier luxury destination. High-profile figures such as Jeff Bezos and Bill Gates have been seen enjoying the stunning locales of Bodrum, Göcek, Marmaris, and Istanbul, contributing to Türkiye’s growing appeal among the global elite. Bodrum, often referred to as the “St. Tropez of Türkiye”, has become a focal point for the world’s wealthiest travelers.
Celebrities from all corners of the globe have long favored Bodrum for its blend of natural beauty and exclusivity. The city has also earned recognition as a top destination for politicians and business leaders alike. Recent visitors to Bodrum include celebrated personalities such as Rihanna, Rebel Wilson, Sharon Stone, Katy Perry, Orlando Bloom, Tom Hanks, Nicolas Sarkozy, Carla Bruni, and Adriana Lima. These notable names choosing Bodrum for their holidays only solidify its reputation as a glamorous and sought-after retreat for the affluent.
Bodrum is a premier destination, renowned not only for its charming city center — home to luxurious residences, vibrant entertainment venues, and a wide array of upscale restaurants and bars — but also for its remarkable natural surroundings. Enveloped by lush forests and serene bays, the city boasts world-class marinas and award-winning beaches, offering a perfect harmony of urban sophistication and natural beauty.
Its strategic location provides easy access to other renowned holiday destinations within Türkiye and the nearby Greek islands in the Aegean Sea. However, for those seeking tranquility and exclusivity, Bodrum itself offers a peaceful, private retreat, while still allowing for days filled with adventure and excitement. High-net-worth individuals will find an abundance of top-tier amenities, perfectly tailored to meet their elevated expectations and lifestyle requirements.
Bodrum boasts several world-class marinas, strategically located both in the city center and its surrounding areas, making it a prime destination for affluent yacht owners. During the tourist season, thousands of boats and yachts, including ultra-luxury mega yachts, are anchored in these marinas and along Bodrum’s scenic bays. Notable marinas such as Milta Bodrum Marina, Yalıkavak Marina, and D-Marin Turgutreis Marina offer a combined capacity of 1,500 mooring spaces and host thousands of yachts from across the globe every year.
When it comes to accommodation, high-net-worth individuals have an array of prestigious options in Bodrum. The city is home to renowned luxury hotels like The Bodrum Edition, Avantgarde Collection, Titanic, Mandarin Oriental, Rixos Premium, and Le Meridien, which are frequented by the wealthy and famous during the summer season. In addition to its luxury hospitality, Bodrum offers exceptional real estate opportunities, with architecturally stunning and meticulously designed properties in prime locations. The city features mansions and ultra-luxury villas with extraordinary views, providing high investment value for discerning buyers.
Henley & Partners assists international clients in obtaining residence and citizenship under the respective programs. Contact us to arrange an initial private consultation.
